Kaspersky's sales terms & renewals (Black Friday)?

[BlackEdition]

Kaspersky's official webstore policies regarding introductory-price/promotions/renewals are unclear, at least to me. Let's take Kaspersky Premium 1 Device / 1 Year as an example:

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Introductory price for the first year of your subscription. It will renew automatically at * per year. Cancel your subscription at any time.

The renewal price may differ from the first-term price offered to new customers. We will notify you of the renewal price for your subscription up to 30 days before your renewal date. Please note that any promotional offers on this page apply to the first-term price only.

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When you subscribe, you pay the introductory price for your first term. The introductory price is indicated on your offer page, in the shopping cart, and in your email receipt, along with other offer details, such as:

• Number of devices
• Duration of the first term and subsequent terms
• Renewal price for the next and following terms
• Renewal price may differ from the introductory price, and may change. If it changes, we will notify you via email in advance.

Please note, discounts and offers may be available at the time of your next renewal that are not applicable to you.

They state that this is just an "introductory price for my first year only", and that I would have to "renew at whatever standard (non-discounted) price for my next year".

But they don't cover the following:

• "renewing" a license vs "buying" a new license,
• when can I be considered as a "new customer" or not,
• what happens when we add these "public sales events" into the mix,
• are these "promotional restrictions" applied on the license level or the account level?

They already allow us to buy multiple licenses of the same product for the same account, and they allow us to add multiple licenses bought from third parties on the same account, so what's the point of these promotional restrictions? People can just choose to buy another license for their account instead of renewing the expired license. The "discounted" renewals are irrelevant because they don't even come close to the prices of these public sales events. However, if the restriction is applied on the whole account, that's honestly unfair but it wouldn't really surprise me.

Im asking because I want to know:

Let's say I subscribe today at the current 2025 Black Friday price (about 52% off), would I be able to enjoy another discounted price next year from whatever sale happening at that time (Black Friday 2026)? To me, it doesn't matter whether I have to buy a brand new license for my same account vs renew my expired license. I would always want the best price and it's just a couple of clicks on my devices to switch licenses.

I never subscribe through Kaspersky's website because it's always overpriced, but sometimes they have these very good sales. I thought why not sync my subscription's term during these events (make it begin and expire every Black Friday) so I can enjoy paying the same discounted price every year. Actually, this idea can be applied to many things that we buy/subscribe to in real life if you're lucky or smart enough to sync everything up in your favor. Huge savings.

Please share your findings only if you have actually tried this. I don't want to gamble with whatever answer someone here or Kaspersky's support gives me, then discover a year from now that I can't get another Black Friday price on my account. Im obviously not going to create a new account every year just to abuse this policy.

[Flood and Flood's wife]

1 hour ago, BlackEdition said:

1. Kaspersky's official webstore policies regarding introductory-price/promotions/renewals are unclear, at least to me. Let's take Kaspersky Premium 1 Device / 1 Year, 2025 Black Friday price (about 52% off). 
2. Please share your findings only if you have actually tried this. I don't want to gamble with whatever answer someone here or Kaspersky's support gives me, then discover a year from now that I can't get another Black Friday price on my account. I'm obviously not going to create a new account every year just to abuse this policy.

Hello @BlackEdition, 

Welcome back!

1. Please share the web address to the site (you're) referring to, noting different Kaspersky regions offer different promotions. 
2. SO, not reaching out to Kaspersky Customer Service, your choice - even tho they may have the answer & only wanting answers from Community members who've 'done this' - fair enough, good luck. 

Thank you🙏
Flood🐳+🐋