How to remove news taskbar icon? How to run app without log in?

[A_B]

1) I don't like being forced to keep being signed in to the app to have it active on my PC. The old Kaspersky let you just provide your activation code with a once-off purchase and no more bothering after that. How can you run it on desktop without it showing your account email login? Purchasing Kaspersky Premium didn't provide an activation key

2) How do I remove the annoying green envelope "Unread News" icon in the hidden icon taskbar tray. I never signed up to be bothered by this nonsense.

[Flood and Flood's wife]

22 minutes ago, A_B said:

1. I don't like being forced to keep being signed into the app to have it active on my PC.
2. The old Kaspersky let you just provide your activation code with a once-off purchase and no more bothering after that.
3. How can you run it on desktop without it showing your account email login?
4. Purchasing Kaspersky Premium didn't provide an activation key
5. How do I remove the annoying green envelope "Unread News" icon in the hidden icon taskbar tray. I never signed up to be bothered by this nonsense.

Hello @A_B, 

Welcome!

1. You're not alone - but - that's how the software works. 
2. Correct. 
3. Sadly, you can't, the *new* Kaspersky software range is Subscription based & linked to (your) MyKaspersky account, where the License information is stored. 
4. Correct, the *new* Kaspersky software range purchased from Kaspersky websites, does not provide an activation key - refer: Where can I find the activation code for Kaspersky Basic, Standard, Plus, Premium?: After purchasing on the Kaspersky website, your subscription will be automatically saved in your My Kaspersky account. The activation code is not required. The subscription will be applied automatically after you download and install the application.
5. How to enable or disable security news & How to enable or disable the receipt of security news on My Kaspersky. 

Thank you🙏
Flood🐳+🐋

Edited May 25 by Flood and Flood's wife
added to 1.

[A_B]

1 hour ago, Flood and Flood's wife said:

Hello @A_B, 

Welcome!

1. You're not alone - but - that's how the software works. 
2. Correct. 
3. Sadly, you can't, the *new* Kaspersky software range is Subscription based & linked to (your) MyKaspersky account, where the License information is stored. 
4. Correct, the *new* Kaspersky software range purchased from Kaspersky websites, does not provide an activation key - refer: Where can I find the activation code for Kaspersky Basic, Standard, Plus, Premium?: After purchasing on the Kaspersky website, your subscription will be automatically saved in your My Kaspersky account. The activation code is not required. The subscription will be applied automatically after you download and install the application.
5. How to enable or disable security news & How to enable or disable the receipt of security news on My Kaspersky. 

Thank you🙏
Flood🐳+🐋

These are not solutions.
I already did the disable news information the icon isn't removed from taskbar, even after restarting PC.
Also, I am forced to have my login and email displayed while active since Premium switch over?
Ok, what other antivirus product do not do this? I'll look among the other options for a less invasive product.

EDIT: You can only remove the icon by opening every news article Kaspersky forces on you.
I won't play these stupid games with Kaspersky. If it ain't broke don't fix it. This is a fail on their part.

Edited May 25 by A_B

[Flood and Flood's wife]

1 hour ago, A_B said:

1. I am forced to have my login and email displayed while active since Premium switch over? 
2. Ok, what other antivirus product do not do this?
3. I already did the disable news information the icon isn't removed from taskbar, even after restarting PC. EDIT: You can only remove the icon by opening every news article Kaspersky forces on you.

Hello @A_B, 

You're most welcome!

Thank you for posting back! 

1. Already answered above -> information stored in (your) MyKaspersky account is required by the physical software -> to make it work -> IF (you) sign out the application will not work -> Protection is disabled, RED Kaspersky icon  
2. Kaspersky's original software: Kaspersky Internet Security (KIS), Kaspersky Total Security (KTS) - the activation code can be stored locally - in the application on the PC/Laptop. Kaspersky Security Cloud (KSC) is subscription based, so (you) may encounter the same issue, however KSC is the software that's most comparable to Kaspersky Premium, but even then, it's from the old generation software. KIS, KTS & KSC will eventually be replaced by the new range - so the problem won't go away - forever. Contact Kaspersky Customer Service: https://support.kaspersky.com/b2c#contacts; on the support page, select either Chat or Email, they will help you. 
3. Discuss the news information icon issue with Kaspersky Customer Service -> at the same time. 

Thank you🙏
Flood🐳+🐋

Edited May 25 by Flood and Flood's wife
added image & info

[A_B]

1 hour ago, Flood and Flood's wife said:

Hello @A_B, 

You're most welcome!

Thank you for posting back! 

1. Already answered above -> information stored in (your) MyKaspersky account is required by the physical software -> to make it work -> IF (you) sign out the application will not work -> Protection is disabled, RED Kaspersky icon  
2. Kaspersky's original software: Kaspersky Internet Security (KIS), Kaspersky Total Security (KTS) - the activation code can be stored locally - in the application on the PC/Laptop. Kaspersky Security Cloud (KSC) is subscription based, so (you) may encounter the same issue, however KSC is the software that's most comparable to Kaspersky Premium, but even then, it's from the old generation software. KIS, KTS & KSC will eventually be replaced by the new range - so the problem won't go away - forever. Contact Kaspersky Customer Service: https://support.kaspersky.com/b2c#contacts; on the support page, select either Chat or Email, they will help you. 
3. Discuss the news information icon issue with Kaspersky Customer Service -> at the same time. 

Thank you🙏
Flood🐳+🐋

I spoke to a Kaspersky chat support agent. Apparently there is no solution. 
It seems you can still get retail copies of the previous UI and functionality in Kaspersky Internet/Total Security.
I would rather do that as I do not want this new rubbish system with my email displayed for all to see on the taskbar, frivolous notifications, obfuscating notification settings, invasive news icons. I don't need or want any of that rubbish. 
Kaspersky took a product that was just fine and made it an annoyance.
Why?
Do the customers get any say?
In the old Kaspersky, if a notification pops up on desktop it has 3 dots that allows you to edit those specific notifications. 
Now? Noting. You must go read some forums and try to figure out where all the separate, disparate, hidden options are.
No. Screw that