Why is renewal process so poor/shoddy?

[Yoji]

So, I am coming to the end of my years premium subscription, so I bought a renewal early... and to try and avoid the app nagging me (and the other 9 PC's that are on my 10 machine licence) I  added it to my subscriptions in the "my Kaspersky" online app.
It looked like it was going to behave sensibly.. as it said if I had an active sub... it would just hold the new sub and automatically start to use it when the current one runs out... GREAT.
HOWEVER.. 
1. if I go into the app... it does not nag me (yet? I have 21 days to go)... but does have a "renew" button very prominant...which takes me to Kaspersky web site to buy more!!! WHY? if I have a new licence queued... it should just shut up?
2. With my licence I get "kaspersky safe kids"... I dont use it, I dont have kids... but in my subscriptions page... it shows as "active".. which is sort of OK (may be one of the other PC's has it active), HOWEVER, if its used... it should queue up the new sub to run when it expires.... but it does not... it seems to be using the new license as well as the old one (both are counting down days left).. 
So its all a bit CRAP.... Anyone else seeing this? or anyone from Kaspersky who can comment... or may be even get it fixed?
See screen shot of my subs page... 
Shout if what I have said is unclear or if you have questions.
Cheers