Ok, with the information on the page you provided, I've learned some more about how it works and I found on the Kaspersky Download site a vhdx-file that I could download for SVM on Hyper-V. However, what do I need to do with this file? I tried creating a new virtual machine with this file as hard disk, but it doesn't boot: I just get some message "Start PXE over IPv4".
It would be handy if I got some manual with this license.